Polaroid, the brand which became popular for its instant film and cameras, is celebrating a milestone this year.
The company is celebrating 80 years of existence after it was founded in 1937 by Edwin H. Land in Cambridge in Massachusetts, U.S. Since it was established, Polaroid has remained feisty and innovative in the photography industry with its unique ideas and revolutionary products.
And to commemorate the success it has gained throughout all those years, Polaroid is releasing a new camera that combines technology from both the past and present — the Polaroid Pop.
Unveiled at the CES 2017, the Polaroid Pop is a sleek-looking instant digital camera that can print your photos anytime, anywhere.
Pictures are printed with the classic 3.5×4.25″ Polaroid border format — a feature the brand has become iconic for. But the interesting part is it has an integrated printer inside that uses ZINK, or Zero Ink Printing Technology, similar to its predecessors Polaroid Snap and Polaroid Snap Touch. That means it can print full-color and high quality pictures without using any ink.
The Polaroid Pop has a 3.97” touchscreen LCD and a 20-megapixel snapper with dual LED flash. It can also shoot videos in full HD (1080p) and holds up to 128GB worth of photos and videos on a micro SD card. You can also use the camera as a portable photo printer, by connecting mobile devices via Wi-Fi and Bluetooth.
The device, which comes with a free Polaroid Print app, has a self-timer function and features three color modes—black and white, color, and vintage sepia.
The Polaroid Pop will become available in the Philippines in October for P13,990, according to Hans Smarius, CEO of Indefinita Trading — the local distributor of Polaroid products.
“We will be the first in Asia to launch it,” said Smarius, also a former VP of International Sales of Polaroid in the U.S.