Nike’s ‘You Can’t Stop Us’ Campaign, a short film of the same name, debuted on Friday to coincide with the NBA’s return to hardwood action.
The spot, which is narrated by footballer Megan Rapinoe, features 24 sports and 53 athletes and celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of footage, the resulting montage underscores commonalities shared by athletes around the world.
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like – and reminds us that a better future is possible.
The film celebrates the common ground that sport uniquely creates – highlighting connections and unity we may not always see.
In the face of unprecedented challenges, we see that sport will always have the power to inspire and that the world has never stopped needing sport. Simply because it continues to be a true source of inspiration, showing everyone the world over what is possible whenever we come together.