After 21 years, Nike Glorietta is debuting a new look. Doubling in size and elevating its experience offerings, the new store owned and operated by Green Tee Inc., will house footwear and apparel for men, women and kids that will inspire the whole family to make sport a daily habit.
Situated at the heart of Makati’s commercial business district, Nike Glorietta brings a renewed focus on member services with personalized services comprising Women’s First Hour where female customers can book appointments to shop in-store, Style My Squad for friends and family shopping, Tights Styling for consumers’ sport and wellness needs. Curbside Pickup is available for shoppers who are always “on-the-go”, where one can pick up their Nike gear at designated points within the mall.
The focus on female shoppers is further enhanced via bra fitting and styling services to help women find the right product.
“The new Nike Glorietta has been designed to create experiences for our customers to be active,” said Tarundeep Singh, senior director Nike Stores, Southeast Asia & India. “A thoughtful attention has been paid to women and children to delight them with products and services that will encourage them to express themselves through dance fitness, running, yoga collection or as sneakerheads.”
As customers become more discerning about improving their performance, treadmill trials are also offered to test shoes prior to purchase. Some 65 percent of the products at Nike Glorietta are dedicated to performance shoes like Vaporfly and Alphafly that are worn by Nike athletes like Shelly Ann Fraser Price and Eliud Kipchoge.
Added Singh: “At Nike, we believe that everybody is an athlete. With informed and well-trained store athletes, 50 percent of who are women, we aim to create “meaningful retail” that will bring inspiration and innovation to every athlete.”
As the country opens up, the new Nike Glorietta ushers in a sporting destination to activate the next normal. It is located at Unit 227, 2nd floor, Glorietta 3.