KD10 drops in PH on June 5

Lifestyle, Sports

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Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory.

Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed.

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Gilas Pilipinas to wear limited edition LeBron 14 ‘Agimat’ for SEABA

Lifestyle, Sports

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Filipino culture is rich in myth and magic. Even until today, many Filipinos believe in charms, amulets and talismans that offer good fortune, protection and sometimes, superhuman strength.

This Pinoy belief in spirit and divine power inspired Nike to create a limited edition LeBron 14 signature shoe, called Agimat. The LeBron 14 is the latest in LeBron James’ signature basketball shoe line, which features a midsole cushioning system that makes it not just the sleekest but also fastest LeBron shoe to date.

Guest post: Experiencing an NBA game for the first time

Lifestyle, Sports

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This is a guest post from Jason Gotuato, an engineer by profession and a traveler by heart. He’s traveled to about 30 countries and has done a lot of crazy stuff like jumping out of a plane and diving between the North American and Eurasian plates. Jason is on a quest is to conquer the world and bring out the adventurer in everyone of us. Follow him on Instagram (@wheresjason_ig) and Facebook. For travel information and tips, check out his blog at wheresjason.com.

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What’s up? I’m Jason, an avid fan of the NBA. I’ve been a fan since MJ’s 97-98 Bulls, just when I started dribbling a basketball. It had always been a dream to watch a live NBA game. But people keep saying it’s too expensive. But how much is it really?

Everyone wants to know the price so might as well start with it. I paid $295 for a seat to make that dream a reality.

WATCH: NBA LIFE episode 1 ‘Fashion Face Off’

Lifestyle, Sports

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The NBA has began a new series entitled NBA LIFE which features lifestyle and off the court content so people can enjoy and see a different side of the NBA. The series takes us through the top fashionistas, mascots and iconic pre-game rituals in the NBA today.

The first episode of NBA Life is “Fashion Face Off” which circles around the fashion style in the NBA and lists the top five best dressed players who are killing it on and off the court.

Titan Love Court now open to the public

Lifestyle, Sports
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Photo from TitanLoveCourt/Instagram

 

TITAN, the Philippines basketball collective, opened the Titan Love Court to the public last Monday, April 24.

Emerging from Titan’s passion for the game, Titan Love Court is rooted in the heart of Bonifacio Global City. Amidst the pace and energy of today’s modern city, the playground stands as a special place for everyone to come together in the name of basketball. Build it and they will come, so they say: to play, to learn, to compete and to celebrate the game we all love.

Color Manila returns to Cebu for CM Challenge on May 14

Events, Lifestyle, Sports

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COLOR MANILA’S CM CHALLENGE RUN, which is the biggest obstacle fun run in the country, will be back in Cebu City on May 14 at the Cebu Business Park in Ayala Cebu.

“We are more than excited to bring back the CM Challenge franchise to Cebu, and we are expecting thousands of participants once again to take part in our trademark colorful run,” says COLOR MANILA VP Justine Cordero.

Participants may choose between four (4) race categories, 3K, 5K, 10K and the Yakult-sponsored 16K race.

How to become a Titan Love Court member

Lifestyle, Sports
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Photo from Titan22.com

The Titan Love Court is the newest spot to play hoops.

Located on the corner of 32nd Street and 9th Avenue in BGC, the Titan Love Court features two regulation-sized basketball courts for your outdoor play needs.

But before you can step onto the Titan Love Court, you must first become a member. Here’s how you can sign up for a membership:

Look: Nike Air Max Day Collection 2017

Lifestyle

Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun.

It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.

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On March 26, 2017, we observe Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.

FIBA signs 11-year partnership with Nike

Lifestyle, Sports
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FIBA President Horacio Muratore (centre) poses with the trophy of the FIBA Basketball World Cup and is joined by – back row (from left to right): Craig Zanon, Vice President and General Manager of Nike Global Basketball; Lynn Merritt, Vice President of Nike Global Basketball Sports Marketing; LeBron James (USA); Giannis Antetokounmpo (GRE); FIBA Central Board Members Jim Tooley (USA Basketball CEO/Executive Director) and Michele O’Keefe (Canada Basketball President and CEO); front row (from left to right): Lindsay Whalen (USA); Kyrie Irving (USA); Marc Gasol (ESP); Paul George (USA).

 

FIBA, the International Basketball Federation, and world leading sports apparel brand Nike, on Monday announced the signing of an 11-year (2017-2027) commercial agreement covering FIBA’s Senior Men’s, Women’s and Youths’ flagship national team competitions.

It is a natural partnership between the number one basketball brand in the world and the sport’s governing body, which counts 213 National Member Federations all around the globe.

The agreement, which comes into effect during the year that sees the launch of FIBA’s Competition System 2017+, underlines FIBA and Nike’s desire to collaborate in order to grow basketball worldwide, focusing on the leading official competitions such as the FIBA Basketball World Cup and the Continental Cups.

Nike, the number one sports brand in the world, will benefit from long-term global marketing rights related to the major FIBA national team competitions. FIBA’s ambitions to grow the game will be supported by Nike contributions in the areas of promotion, marketing communication and the engagement of top players and ambassadors. In a first phase, the related activities will focus on the FIBA Basketball World Cup 2019 in China. Together, FIBA and Nike strive to build the FIBA Basketball World Cup into an outstanding global sports property.

Craig Zanon, Vice President and General Manager of Nike Global Basketball, said: “We are very excited about this partnership with FIBA. FIBA represents the highest level of international basketball competition, and Nike is committed to using our unmatched global reach to help foster player development and inspire fans around the world.

“We are honoured to have helped ignite a powerful culture of basketball in China. Chinese basketball fans’ passion and appetite for the game promise to make the FIBA Basketball World Cup 2019 a marquee global event.”

Speaking about FIBA’s Competition System 2017+, Lynn Merritt, Vice President of Nike Global Basketball Sports Marketing, said: “With this increased schedule and new emphasis on the international game, we look forward to helping connect fans to the energy and inspiration of their national teams and players.”

Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member, said: “This is a memorable day for FIBA as we team up with Nike, THE basketball brand by excellence. FIBA has already enjoyed the privilege of working with Nike, who is the Founding Partner of 3×3, our ever-growing and popular urban discipline. We look forward to this long-term partnership and it helping us grow the game globally, thanks to the unrivalled popularity as well as worldwide presence that Nike has to offer.”

Nike becomes a FIBA Partner in the sports apparel (clothing, footwear and accessories) product category. As such, it has sponsorship rights for all Men’s and Women’s editions of FIBA’s competitions for the 2017-2027 period, including FIBA Basketball World Cups (2019, 2023 and 2027) and their Qualifiers, FIBA Women’s Basketball World Cups, FIBA Continental Cups and their Qualifiers, FIBA Olympic Qualifying Tournaments, FIBA U17 and U19 Basketball World Cups.

The advertising and promotional use of Nike’s marks and imagery at these competitions will include the prominent presence of the “swoosh” branding on the court, the integration of its branding across online and in-arena content as well as the provision of uniforms for on-court officials and volunteers.

The agreement also sees Nike become the title partner for FIBA’s World Rankings – one of the most visited sections on FIBA.com, with countries ranked based on the performances of their national teams – renaming it Nike FIBA World Rankings.

Additionally, Nike will have the Licensing Rights to develop, distribute and sell a range of Celebration products and footwear.

Olympic silver medalist Hidilyn Diaz is Under Armour’s latest ambassador

Events, Lifestyle, Sports

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Rio Olympics Silver Medalist for Weightlifting Hidlyn Diaz was recently announced as the latest Under Armour Ambassador, at the recent UA Circuit Challenge held at Robinson’s Magnolia last weekend.

The UA Circuit Challenge is a two-part event which with aims to be a preliminary event to help prepare the participants of the regional fitness challenge UA “Test of Will,” which is set to take place on March 25 and 26 at the Glorietta Activity Center in Makati City.

The next one will happen at Greenbelt 3 on Saturday, March 4 at 1 p.m.

UA “Test of Will” is on its second year and will be held in six countries: Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines.

Participants in ‘Test of Will’, will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw. Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds.

The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

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For more information on how to register for “Test of Will,” visit http://www.testofwill.com.