The amazing technology inside the Air Jordan 35

The 35 years of game-changing innovation that’s guided the history of Jordan Brand footwear includes taking the most valuable performance features on the court and making them even better for the world’s best players. Refining the most responsive cushioning platform in basketball, the Air Jordan XXXV taps the technology behind the Eclipse Plate and evolves…

3 the Hard Way: Greg Slaughter, NBA life in Orlando, bubble kicks

In this new episode of 3 the Hard Way, where we dish out your weekly dose of basketball and sneaker updates, we give you the inside track to Greg Slaughter’s signing with a top European agent, what life has been like for NBA players in Orlando, and some of the eye-popping sneakers we’ve seen inside…

3 the Hard Way: NBA, Coach Tab and Jordan 6s

On the pilot episode of Buhay Basket’s 3 the Hard Way, we talked about the concern from NBA players about resuming play, the controversial remarks Tab Baldwin made against the PBA and the local basketball community, and the “Neutral Grey” colorway of the Air Jordan 6.

The return of Air Jordan 15

When Michael Jordan announced his retirement for the second time many thought his signature shoe line would end. But Tinker Hatfield continued it with the Air Jordan XV — a design inspired by the North American X-15, a rocket plane used by the United States Air Force and NASA back in the 1960s. Titan now brings back…