Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory.
Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed.
The NBA All-Star Weekend is nearing and adidas decided to reveal the uniforms the players will wear for the midseason spectacle.
Charcoal and red for the West. Grey and blue for the East.
It looks stale and boring to me. But what do I know, right?
I’m pretty sure the uniforms next year will be better designed when Nike takes over as the league’s official outfitter.
On a related note, the NBA also released today the results of the first fan returns of the NBA All-Star voting.
Cavs’ duo LeBron James and Kyrie Irving lead the East with 595,288 and 543,030 votes, respectively.
Spearheading the West is another pair of teammates, Warriors’ Kevin Durant (541,209) and Steph Curry (523,597).
Photo from NBA All-Star/Twitter