Kobe’s legacy celebrated in Nike’s new film ‘Better’

Nike Philippines will honor the legacy of Kobe Bryant (1978 – 2020) with Mamba Week 23 – 27 August. The week of programming brings together athletes, communities, inspiration and innovation which commemorate his enduring legacy and transcendent Mamba Mentality. Mamba Mentality is about getting better, every day, in everything we do. In his own words,…

The sneakers that Nike will release for Mamba Week

Nike’s Mamba Week is a celebration of Kobe Bryant’s legacy both on and off the court. Kobe’s remarkable impact on the game of basketball also applied to footwear design. Throughout his career, Kobe pushed Nike Basketball to explore the competitive advantages gained through low-profile, highly-responsive design. It was an aspirational challenge as much as it…

Kobe Bryant to have both jersey numbers retired

Kobe Bryant is arguably one of the greatest players to play in the NBA. But he’s also arguably one of the greatest players to ever don a Lakers jersey. That’s why on December 18, during halftime of the Lakers’ game against the Golden State Warriors, the franchise will retire not just one, but two of…

New Nike Kobe A.D. examines psychology of color

Kobe Bryant’s Mamba Mentality encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between…

‘Showboat’: Roland Lazenby’s book on Kobe Bryant out now

I’ve been itching to buy Roland Lazenby’s Showboat ever since I read an article about it. He’s the same author who wrote Michael Jordan: The Life, which I enjoyed. When I saw FullyBooked’s Instagram post that the book was already available at their stores, I immediately got off my ass and headed to the branch nearest…