PLDT, Smart partner with NBA to bring League Pass to subscribers

Gadgets, Sports

Gabby Cui, Chot Reyes, Carlo Singson, Gerard Milan, and ALS.JPG

The National Basketball Association (NBA), PLDT Inc. and Smart Communications Inc. (Smart), leading telecommunications and digital services providers, on Thursday announced a new multiyear partnership that will make available select offerings of NBA League Pass, the league’s premium live game subscription service, to more than 62 million subscribers in the Philippines.

PLDT and Smart are now making available select offerings of NBA League Pass to their subscribers, providing fans with access to live and on-demand NBA games online and via mobile devices. The NBA League Pass offerings include Day Pass (Php50), which enables users to watch live games for a 24-hour period. The new offerings can be accessed online and through iOS and Android phones and tablets.

PLDT Home will provide users the option to add the selected NBA League Pass offering into their monthly broadband subscription, while Smart Prepaid and Postpaid customers can purchase the Day Pass by texting NBA50 to 9999. Additionally, PLDT’s broadband and Smart’s mobile subscribers will have access to NBA highlights, game recaps and daily top plays on the official websites of PLDT Home and Smart 360.

“Filipinos have an unparalleled love for basketball, which is why the game has been at the center of our advocacy for sports excellence all over the country,” said PLDT and Smart Senior Vice President and Head of Consumer Business Market Development Oscar A. Reyes, Jr. “Through our groundbreaking partnership with NBA, we look forward to empowering Filipinos with digital experiences that enrich their lifestyle whether at home or on-the-go – through our world-class partners and innovative platforms, powered by the country’s most extensive and robust fixed line and wireless networks.”

“We are excited to work with PLDT and Smart, two companies that share our passion for providing live NBA action and exciting content to our Filipino fans on the devices they use most,” said NBA Philippines Managing Director Carlo Singson. “PLDT and Smart provide the ideal platform for us to broaden our reach in the Philippines and provide more channels to bring the NBA experience to our passionate fans across the country.”

NBA League Pass subscriptions offer fans in more than 200 countries access to a complete season of live NBA games. Subscribers can watch regular-season games, NBA All-Star, NBA Playoffs, The Finals, as well as select preseason and NBA Summer League games live and in high-definition with live stats and multiple viewing options, including the NBA Mobile View, which delivers a closer shot of the action optimized for viewing on the smaller screens of tablets and phones.

Through the partnership, PLDT and Smart will also serve as official partners of NBA 3X Philippines presented by AXA, a 3-on-3 tournament featuring men’s and women’s teams and authentic NBA entertainment, showcasing their products and services at the event.

For more details on PLDT and Smart product offerings, visit http://www.pldthome.com and http://www.smart.com.ph and follow their official Facebook accounts at http://www.facebook.com/PLDTHome and http://www.facebook.com/SmartCommunications.

For all things NBA, fans can visit http://www.nba.com and follow the league on Facebook and Twitter.

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