New Nike Kobe A.D. examines psychology of color

Lifestyle, Sports

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Kobe Bryant’s Mamba Mentality encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between color, attitude and emotion.

The all-new, mid-top KOBE A.D. shoe applies Bryant’s intrigue of how color personally affects him to a five-shoe collection illuminating the origins and depth of his unyielding quest for improvement.

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