nike philippines

What you need to know about the Nike Hyper Court

Sports

nike-hypercourt-what-you-need-to-know.jpg

1. WHAT IS NIKE HYPER COURT?
– Nike Hyper Court is an on-court interactive experience, powered by Google that unlocks exclusive basketball content, through free data, to inspire ballers across the city to take their game to the next level.
– Through Nike Hyper Court, Filipino ballers gain free access to exclusive content that includes training drills, elevated member activities and the best of Nike global basketball content.
– Nike Hyper Court, powered by Google, is a joint initiative between both brands for the first time in bringing access of videos and contents relevant to sports where data access can be scarce, resulting in slow or disruptive content access.

2. HOW DOES THE TECHNOLOGY POWERED BY GOOGLE ENABLE NIKE HYPER COURT IN A UNIQUE WAY?
– The Google technology eliminates the need for high speed data connectivity and enables ballers to watch YouTube content on the designated courts. This is an original project developed for the Philippines and the first time the technology has been used anywhere in the world.
– Nike Hyper Court, powered by Google, helps break down connectivity and data barriers – a prevalent challenge for the youth in Manila with limited data connectivity.

3. HOW DOES NIKE HYPER COURT WORK?
– Nike Hyper Court content is streamed via high-speed platforms enabled at every designated Nike Hyper Court using Google technology.
– Ballers at the Nike Hyper Court simply need to connect their smart phones to the local network via the Nike Hyper Court wifi and sign up when prompted.
– These ballers will then be able to access exclusive training videos, coaching tips and athlete content.
– The Nike Hyper Court experience is complemented with physical coaching / training sessions on a periodic basis to enhance the ballers’ learning experiences.

4. HOW DID NIKE TEAM UP WITH GOOGLE ON NIKE HYPER COURT?
– Nike saw an opportunity to team up with Google to provide a unique application of their technology paired with exclusive Nike basketball content.
– Nike Hyper Court provides an avenue for youth in the Philippines to raise their game by providing access to exclusive inspirational and interactive training and content through the power of mobile.

5. IS THIS AN EXCLUSIVE PARTNERSHIP AGREEMENT BETWEEN NIKE AND GOOGLE?
Nike and Google have teamed up to develop a unique technological solution bringing Nike Hyper Court to life. We don’t have further details to share about the agreement.

6. WHAT KIND OF CONTENT WILL BE ACCESSIBLE FOR USERS AT NIKE HYPER COURT?
– The content accessible through Nike Hyper Court is designed with a hyperlocal approach with the help of experienced and credible coaches, where some of the features will include the following:
• Athlete-inspired drills and training programs for different types of ballers. For example:
• Programs based on power, quickness and versatility on court
• Skill-enhancing tutorials in the areas of shooting, passing, handles and defense
• The best of Nike inspiration, innovation and enablement content
• Exclusive Nike athlete content

 

7. HOW IS NIKE HYPER COURT DIFFERENT TO NIKECONNECT?
– NikeConnect is an app used by scanning a chip in the NBA jerseys with a smartphone to access Global Nike contents for fans and consumers to tap into the game on and off the court with contents encompassing performance, culture, innovation and inspirational aspects of the game; whereas with Nike Hyper Court users simply connect their smartphones to Nike Hyper Court directly on site, at designated basketball courts to access mainly training-related contents to raise one’s game.
– NikeConnect can be accessed anywhere whereas the Nike Hyper Court is only accessible at designated courts.
– The NikeConnect requires access to data whereas the Nike Hyper Court is powered by Google technology, eliminating the need for high-speed data connectivity.

8. WHERE WILL NIKE HYPER COURT BE AVAILABLE?
– The Nike Hyper Court will be launched in five Barangays around Manila during this holiday season:
• Titan Love Court, BGC – LeBron James Court
• Ususan Court, Taguig – Kobe Bryant Court
• Comembo Covered Court, Makati – Kevin Durant Court
• Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
• YCL Covered Court, Quezon City – Kyrie Irving Court

9. HOW MANY USERS WILL BE ABLE TO CONNECT TO THE NIKE HYPER COURT AT A SINGLE TIME?
Under optimal circumstances, Nike Hyper Court can serve up to 60 people at one time, per court, which allows steady streaming of contents and videos.

10. WILL USERS NEED TO DOWNLOAD THE NIKECONNECT APP TO USE NIKE HYPER COURT?
No, as the two are different from a functional and technologically-driven perspective.

11. WHY WAS ARTIST / ILLUSTRATOR ARTURO TORRES PICKED TO DESIGN THE ATHLETE MURALS ON COURT?
– Arturo Torres is renowned for working on illustrations for New York Times bestseller Shea Serrano’s “The Rap Year Book: The Most Important Rap Song From Every Year Since 1979 Discussed, Debated and Deconstructed”. It featured more than 150 of Torres’ drawings – a blend of photorealism, as well as youthful and lively 1980s cartoons.
– With a blend of his artistic craft and tonality – vibrant and youthful – as he dimentionalizes each athlete’s life-size personality to match the murals’ scale, Torres was approached to illustrate and express his vision for Nike Hyper Court with such talent and vision that resonates with basketballers in Manila and around the globe, in addition to his familiarity with the sport while playing basketball in high school.

12. WHAT IS THE INSPIRATION AND DESIGN ARTURO TORRES HAD IN MIND TO BRING TO THE COURTS AND BALLERS IN MANILA
– Arturo wanted every single drawing to have something that represented the athletes in a way, nostalgically paying homage to his roots and affiliation towards comic-book style illustrations.
– For KD, he focused on capturing the high energy and versatility KD has in every game he plays.
– For Kyrie, he was inspired by how fast the athlete can move around players and that comes through with the wind depicted going past him in the illustration.
– Lebron James was depicted to intentionally draw parallels to the fictitious God of Thunder comic character, Thor. Hence, the lightning to amplify the effect, coupled with the athlete depicted “flying”.
– For Kobe, Torres honed in on the athlete’s ball-handling skills and his ability to remain calm in all scenarios during game-play. Hence, the depiction of smoke at the bottom of the mural.
– For Westbrook, he draws on the fiery, passionate emotion the athlete brings to the court, depicted through fire and lava.

13. WILL THERE BE MORE COURTS AROUND THE PHILIPPINES / GLOBALLY WITH THE NIKE HYPER COURT INNOVATION IMPLEMENTED?
Yes, there are plans to launch more courts in the near future.
nike-hypercourt-arturo-torres

Advertisements

Nike Hyper Court offers Filipino ballers basketball training and content at no cost

Sports

nike-hypercourt-mobile.jpg

In a city where basketball is the pulse and access to data and training is limited, Nike is launching Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data, to inspire ballers across the city to take their game to the next level.

Turn up to one of the initial five courts across Manila and ballers can connect to Nike Hyper Court and gain free access to content, powered by Google technology, that includes training drills, elevated member activities and the best of Nike global basketball content.

Related: What you need to know about the Nike Hyper Court

“The passion for basketball in Manila is unlike any other city in Asia. We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” said Nike Southeast Asia & India Senior Marketing Director, Bulbul Khera.

“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.

The content is designed with a hyperlocal approach with the help of experienced coaches. Features include drills and skills training programs addressing power, quickness and versatility tailored for different types of players, all delivered through a program that learns and makes recommendations from continuous user interaction.

 

Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the design of Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.

“I want the kids that play on these courts to know that they can be like the superstars I’ve drawn. Sure you have to put in the work, but no one can tell that you can’t do something. With Nike Hyper Court you can go out there and prove them wrong – to anyone that’s ever said no to you,” said Torres.

The first five courts are launching this holiday season:
1. Titan Love Court, BGC – LeBron James Court
2. Ususan Court, Taguig – Kobe Bryant Court
3. Comembo Covered Court, Makati – Kevin Durant Court
4. Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
5. YCL Covered Court, Quezon City – Kyrie Irving Court

DCIM100MEDIADJI_0105.JPG

Nike caps LeBron James’ Manila tour with Soldier 11 ’Silver Bullet’ colorway

Lifestyle, Sports

nike-lebron-soldier-11-silver-bullet-1.jpg

With the Air Max 97 being one of the most iconic Air Max sneakers in Nike’s history, the Swoosh is honoring LeBron James’ visit to Manila by releasing the Zoom Soldier XI in one of its first and original colorways, , the ‘Silver Bullet.’

The Air Max 97, which is also celebrating its 20th anniversary this year, in one of its most famous OG colors is the inspiration for this latest version of the Soldier XI.

This iteration of LeBron’s go-to shoe for the 2017 championship series features reflective accents, a metallic silver upper together with some hints of red, white, and black on the collar, heel, midsole and outsole while maintaining that superior lockdown and responsiveness enabled through the Zoom Air units when worn on the court. It will ignite speed and power to unleash your ultimate game.

The Soldier XI ‘Silver Bullet’ is the third and final of the limited shoe launches tied to the LeBron James Tour Manila 2017.

Serving as the perfect send-off for the King as he departs Manila, the shoe is set to release in limited quantities exclusively on Sunday, September 3 at Nike Park Fort at 11AM. First come, first served.

The shoe will be released in limited quantities and will retail for P7,195.

nike-lebron-soldier-11-silver-bullet-2

Why the Nike React Hyperdunk 2017 Flyknit is better than its predecessor

Lifestyle, Sports

NIKEHYPERDUNK_TRIAL_073120175

Nike’s React technology is the brand’s latest innovation when it comes to shoe cushioning. The revolutionary foam is lightweight, responsive and durable, making it easier for athletes to manuever and perform better.

One of the first shoes to incorporate the React is the Nike Hyperdunk 2017 Flyknit, which was worn by Draymond Green in the Golden State Warriors’ title run earlier this year.

I was lucky to have received a pair of the Nike React Hypedunk 2017 Flyknit before the local release during a media trial runs which was set up by Nike Philippines at the Titan Love Court. Several media members and I got the chance to break in the shoes, along with Nike athletes Gabe Norwood, Kiefer Ravena, LA Tenorio and Scottie Thompson.

I was really looking forward to these new Hyperdunks and the React technology that came with it because I own a pair of the 2016 model, which I also got from an event before. The 2016 Hyperdunk Flyknit became my go-to basketball shoe and I was pretty satisfied with its performance.

But when I got to try on and play in the Nike React Hyperdunk 2017, that all changed. Even basketball stars Norwood, Ravena, Tenorio and Thompson were pleased with shoe’s performance.

Aesthetic-wise, the Flyknit upper in the 2017 Hyperdunks looks more premium and sleeker than in the 2016 model. I love the adjustments they made to the Flywire eyelets as well, because that was my main concern when it came to the previous verson — I had a tough time tightening and loosening the laces.

The latest Hyperdunks are powerful and more durable. It provides better support and there’s a lot more bounce (I guess that’s because of the React technology). The one feature I really loved lies at the bottom of the shoe. The traction is insanely impressive, almost similar to the traction on the Kyrie 3, which I also did a review on several months back. I like to be quick on my feet and be able to change direction without sacrificing speed, and the shoe does great with quick and sharp cuts.

Also read: How to become as explosive as Kyrie Irving in 5 weeks

There are a few other differences between the 2016 model and this version of the Nike React Hyperdunk 2017 Flyknit, so I made a short video comparing the two:

 

Overall, Nike did a great job on the Nike React Hyperdunk 2017 Flyknit. I’ve already used it on both indoor and outdoor courts, no problem whatsoever. The React tech performs great and the traction is phenomenal. This may just become my new go-to basketball shoe. Looking forward to the different colorways this comes out in.

You can cop the Nike React Hyperdunk 2017 Flyknit at Nike stores and Titan branches nationwide starting August 3 for P8,095.

 

Here are some photos of the 2016 and 2017 models of the Nike Hyperdunk Flyknit

nike-react-hyperdunk-2016-2017-flyknit-1nike-react-hyperdunk-2016-2017-flyknit-8.jpgnike-react-hyperdunk-2016-2017-flyknit-7nike-react-hyperdunk-2016-2017-flyknit-6nike-react-hyperdunk-2016-2017-flyknit-3nike-react-hyperdunk-2016-2017-flyknit-5nike-react-hyperdunk-2016-2017-flyknit-4

WATCH: Norwood, Tenorio, Ravena and Thompson talk about the Nike React Hyperdunk 2017 Flyknit

Lifestyle, Sports

NIKEHYPERDUNK_TRIAL_07312017275.jpg

Nike recently unleashed its newest cushioning technology called React in the Nike Hyperdunk 2017 Flyknits.

Before the official release of the shoes here in the country, Nike Philippines hosted a fun mini tournament so members of the media could try on and get a feel of the new Hyperdunks.

PHOTOS: Media trial runs of Nike React Hyperdunk 2017 Flyknit

The shoes were great right out the box and performed pretty well on the Titan Love Court. The shoe’s durability and the reaction to sudden lateral movements is better than the 2016 model.

Gilas players Gabe Norwood and Kiefer Ravena and Barangay Ginebra’s LA Tenorio and Scottie Thompson were also able to give the Nike React Hyperdunk 2017 Flyknits a run and here’s what they thought about it:

(Photos from Nike Philippines)

PHOTOS: Nike React Hyperdunk 2017 Flyknit media trial runs

Lifestyle, Sports

Nike Philippines round up several members from the media to test out the Nike React Hyperdunk 2017 Flyknit, a new shoe which features the brand’s latest innovation — the Nike React cushioning setup.

We got to play in a short 5-on-5 tournament at the Titan Love Court together with Nike brand ambassadors Gabe Norwood, LA Tenorio, Kiefer Ravena and Scottie Thompson.

Here are some photos from the event:

NIKEHYPERDUNK_TRIAL_07312017274NIKEHYPERDUNK_TRIAL_07312017231NIKEHYPERDUNK_TRIAL_07312017195NIKEHYPERDUNK_TRIAL_07312017153NIKEHYPERDUNK_TRIAL_07312017136NIKEHYPERDUNK_TRIAL_07312017123NIKEHYPERDUNK_TRIAL_07312017122NIKEHYPERDUNK_TRIAL_0731201790NIKEHYPERDUNK_TRIAL_0731201785NIKEHYPERDUNK_TRIAL_0731201772NIKEHYPERDUNK_TRIAL_0731201722IMG_4061IMG_4137

Can’t debate this: Kevin Durant’s a champ

Lifestyle, Sports

Many have questioned Kevin Durant’s tenacity, leadership and winning ways. One thing that can’t be debated: he’s a world champ.

Durant finally won his first NBA title after the Golden State Warriors defeated the Cleveland Cavaliers in Game 5. KD bagged Finals MVP after averaging 35.2 points, 8.4 rebounds and 5.4 assists to lead the Dubs to their second title in three years.

Here’s a look at Nike Basketball’s new KD spot, “Debate This,” timed to Game Five’s buzzer.

Gilas Pilipinas to wear limited edition LeBron 14 ‘Agimat’ for SEABA

Lifestyle, Sports

nike-lebron-14-agimat-gilas.jpg

Filipino culture is rich in myth and magic. Even until today, many Filipinos believe in charms, amulets and talismans that offer good fortune, protection and sometimes, superhuman strength.

This Pinoy belief in spirit and divine power inspired Nike to create a limited edition LeBron 14 signature shoe, called Agimat. The LeBron 14 is the latest in LeBron James’ signature basketball shoe line, which features a midsole cushioning system that makes it not just the sleekest but also fastest LeBron shoe to date.

Continue reading →

Come out of nowhere: How to become as explosive as Kyrie Irving in 5 weeks

Lifestyle, Sports

Even though I’m a die-hard for the purple and gold, I’ve been a mini fan of Kyrie Irving since he entered the league.

For one, he’s got great handles. For a guard like me it’s fun watching his highlights and how he breaks down and humiliates the players guarding him with his fancy dribbling. Another reason why I love his game is because he’s very creative in scoring and creating his own shot. For someone who’s not that tall, I rely on my speed to one up my opponents. In the same sense, Kyrie also uses his quickness to his advantage to outsmart his defenders.

The Nike Kyrie 3 complements Irving’s playing style the same way beer complements pizza. A while back I wrote how amazing the look and feel of the Kyrie 3 is.

Continue reading →

These tights are great for your running and training workouts

Lifestyle

Different athletic activities affect different muscle groups. For example, a distance run optimizes the quads, hamstrings and calves; whereas a high intensity workout demands core activation. In addition to muscle groups, another factor amongst athletes is the desire to achieve the best workout, every time, and they look to products to help them gain the advantage.

“Efficiency is always a key factor for our athletes — they want to get the most out of every workout,” explains Helen Boucher, VP of Women’s Training Apparel Product. “Tights are a huge part of any athlete’s uniform and we analyzed every design and fit detail to ensure key parts of the body are compressed for the right sport.”

With that in mind, Nike’s newest Zonal Strength Tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility.

Nike’s Zonal Strength Running Tights and Zonal Strength Training Tights are perfect for runners and gym goers. The Zonal Strength Tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility.

Are you a runner?

Nike Zonal Strength Running Tights target thighs and calves to reduce muscle vibration where runners need it most. Flyvent waistband provides breathability and four-way stretch fabric enhances mobility, especially in the hips and knees.

Do you hit the gym?

Nike Zonal Strength Training Tights provide enhanced support and muscle awareness in the core, glutes, quads and hamstrings. A high-rise waistband provides additional core awareness, which is integral for all training activities, from low impact like yoga to high impact cross training. Flat seams allow for zero distractions.

*****

The Zonal Strength Tights for running and training are availabile at Nike retail stores with the following prices:

  • Running Zonal Strength Tights for Women – P5,795
  • Running Zonal Strength Tights for Men – P6,295
  • Training Zonal Strength Tights for Women Capri – P 5,295
  • Training Zonal Strength Tights for Women – P5,795