What you need to know about the Nike Hyper Court

Sports

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1. WHAT IS NIKE HYPER COURT?
– Nike Hyper Court is an on-court interactive experience, powered by Google that unlocks exclusive basketball content, through free data, to inspire ballers across the city to take their game to the next level.
– Through Nike Hyper Court, Filipino ballers gain free access to exclusive content that includes training drills, elevated member activities and the best of Nike global basketball content.
– Nike Hyper Court, powered by Google, is a joint initiative between both brands for the first time in bringing access of videos and contents relevant to sports where data access can be scarce, resulting in slow or disruptive content access.

2. HOW DOES THE TECHNOLOGY POWERED BY GOOGLE ENABLE NIKE HYPER COURT IN A UNIQUE WAY?
– The Google technology eliminates the need for high speed data connectivity and enables ballers to watch YouTube content on the designated courts. This is an original project developed for the Philippines and the first time the technology has been used anywhere in the world.
– Nike Hyper Court, powered by Google, helps break down connectivity and data barriers – a prevalent challenge for the youth in Manila with limited data connectivity.

3. HOW DOES NIKE HYPER COURT WORK?
– Nike Hyper Court content is streamed via high-speed platforms enabled at every designated Nike Hyper Court using Google technology.
– Ballers at the Nike Hyper Court simply need to connect their smart phones to the local network via the Nike Hyper Court wifi and sign up when prompted.
– These ballers will then be able to access exclusive training videos, coaching tips and athlete content.
– The Nike Hyper Court experience is complemented with physical coaching / training sessions on a periodic basis to enhance the ballers’ learning experiences.

4. HOW DID NIKE TEAM UP WITH GOOGLE ON NIKE HYPER COURT?
– Nike saw an opportunity to team up with Google to provide a unique application of their technology paired with exclusive Nike basketball content.
– Nike Hyper Court provides an avenue for youth in the Philippines to raise their game by providing access to exclusive inspirational and interactive training and content through the power of mobile.

5. IS THIS AN EXCLUSIVE PARTNERSHIP AGREEMENT BETWEEN NIKE AND GOOGLE?
Nike and Google have teamed up to develop a unique technological solution bringing Nike Hyper Court to life. We don’t have further details to share about the agreement.

6. WHAT KIND OF CONTENT WILL BE ACCESSIBLE FOR USERS AT NIKE HYPER COURT?
– The content accessible through Nike Hyper Court is designed with a hyperlocal approach with the help of experienced and credible coaches, where some of the features will include the following:
• Athlete-inspired drills and training programs for different types of ballers. For example:
• Programs based on power, quickness and versatility on court
• Skill-enhancing tutorials in the areas of shooting, passing, handles and defense
• The best of Nike inspiration, innovation and enablement content
• Exclusive Nike athlete content

 

7. HOW IS NIKE HYPER COURT DIFFERENT TO NIKECONNECT?
– NikeConnect is an app used by scanning a chip in the NBA jerseys with a smartphone to access Global Nike contents for fans and consumers to tap into the game on and off the court with contents encompassing performance, culture, innovation and inspirational aspects of the game; whereas with Nike Hyper Court users simply connect their smartphones to Nike Hyper Court directly on site, at designated basketball courts to access mainly training-related contents to raise one’s game.
– NikeConnect can be accessed anywhere whereas the Nike Hyper Court is only accessible at designated courts.
– The NikeConnect requires access to data whereas the Nike Hyper Court is powered by Google technology, eliminating the need for high-speed data connectivity.

8. WHERE WILL NIKE HYPER COURT BE AVAILABLE?
– The Nike Hyper Court will be launched in five Barangays around Manila during this holiday season:
• Titan Love Court, BGC – LeBron James Court
• Ususan Court, Taguig – Kobe Bryant Court
• Comembo Covered Court, Makati – Kevin Durant Court
• Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
• YCL Covered Court, Quezon City – Kyrie Irving Court

9. HOW MANY USERS WILL BE ABLE TO CONNECT TO THE NIKE HYPER COURT AT A SINGLE TIME?
Under optimal circumstances, Nike Hyper Court can serve up to 60 people at one time, per court, which allows steady streaming of contents and videos.

10. WILL USERS NEED TO DOWNLOAD THE NIKECONNECT APP TO USE NIKE HYPER COURT?
No, as the two are different from a functional and technologically-driven perspective.

11. WHY WAS ARTIST / ILLUSTRATOR ARTURO TORRES PICKED TO DESIGN THE ATHLETE MURALS ON COURT?
– Arturo Torres is renowned for working on illustrations for New York Times bestseller Shea Serrano’s “The Rap Year Book: The Most Important Rap Song From Every Year Since 1979 Discussed, Debated and Deconstructed”. It featured more than 150 of Torres’ drawings – a blend of photorealism, as well as youthful and lively 1980s cartoons.
– With a blend of his artistic craft and tonality – vibrant and youthful – as he dimentionalizes each athlete’s life-size personality to match the murals’ scale, Torres was approached to illustrate and express his vision for Nike Hyper Court with such talent and vision that resonates with basketballers in Manila and around the globe, in addition to his familiarity with the sport while playing basketball in high school.

12. WHAT IS THE INSPIRATION AND DESIGN ARTURO TORRES HAD IN MIND TO BRING TO THE COURTS AND BALLERS IN MANILA
– Arturo wanted every single drawing to have something that represented the athletes in a way, nostalgically paying homage to his roots and affiliation towards comic-book style illustrations.
– For KD, he focused on capturing the high energy and versatility KD has in every game he plays.
– For Kyrie, he was inspired by how fast the athlete can move around players and that comes through with the wind depicted going past him in the illustration.
– Lebron James was depicted to intentionally draw parallels to the fictitious God of Thunder comic character, Thor. Hence, the lightning to amplify the effect, coupled with the athlete depicted “flying”.
– For Kobe, Torres honed in on the athlete’s ball-handling skills and his ability to remain calm in all scenarios during game-play. Hence, the depiction of smoke at the bottom of the mural.
– For Westbrook, he draws on the fiery, passionate emotion the athlete brings to the court, depicted through fire and lava.

13. WILL THERE BE MORE COURTS AROUND THE PHILIPPINES / GLOBALLY WITH THE NIKE HYPER COURT INNOVATION IMPLEMENTED?
Yes, there are plans to launch more courts in the near future.
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Nike Hyper Court offers Filipino ballers basketball training and content at no cost

Sports

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In a city where basketball is the pulse and access to data and training is limited, Nike is launching Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data, to inspire ballers across the city to take their game to the next level.

Turn up to one of the initial five courts across Manila and ballers can connect to Nike Hyper Court and gain free access to content, powered by Google technology, that includes training drills, elevated member activities and the best of Nike global basketball content.

Related: What you need to know about the Nike Hyper Court

“The passion for basketball in Manila is unlike any other city in Asia. We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” said Nike Southeast Asia & India Senior Marketing Director, Bulbul Khera.

“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.

The content is designed with a hyperlocal approach with the help of experienced coaches. Features include drills and skills training programs addressing power, quickness and versatility tailored for different types of players, all delivered through a program that learns and makes recommendations from continuous user interaction.

 

Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the design of Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.

“I want the kids that play on these courts to know that they can be like the superstars I’ve drawn. Sure you have to put in the work, but no one can tell that you can’t do something. With Nike Hyper Court you can go out there and prove them wrong – to anyone that’s ever said no to you,” said Torres.

The first five courts are launching this holiday season:
1. Titan Love Court, BGC – LeBron James Court
2. Ususan Court, Taguig – Kobe Bryant Court
3. Comembo Covered Court, Makati – Kevin Durant Court
4. Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
5. YCL Covered Court, Quezon City – Kyrie Irving Court

Titan x Nike pop-up space: Celebrating basketball culture this holiday season

Lifestyle, Sports

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Nike and basketball retailer Titan have partnered together to launch the exclusive Titan x Nike pop-up space that showcases the best of Nike & Jordan Brand innovation, services and experiences this holiday season.

Titan’s flagship store in Bonifacio Global City has been transformed into a hub for those who play, live and obsess the game with the newest Nike Basketball, Jordan Brand and hoops-inspired Nike Sportswear innovation on full display – Nike NBA jerseys with next-level access to athletes and special rewards, the Nike LeBron XV and Air Jordan XXXII and the timeless streetwear classic, the Nike Air Force 1 which celebrates its 35th year anniversary this year.

Since 1982, the Nike Air Force 1 has inspired communities, artists and musicians the world over with its basic white silhouette and endless iterations (more than 2,000 since 1982), on and off the court. The Nike Air Force 1 Low NBA celebrates the connection to the game of basketball as Nike kicks off its relationship with the NBA. Throughout the season, new Nike Air Force 1 silhouettes will also be released during Nike Air Force 1 Fridays each week, from October to mid-December. Every purchase of the Nike Air Force 1 at the Titan x Nike pop-up space comes with an exclusive pin, dubrae or chain.

Beginning November, Nike will be staging Battle Force Manila – a series of tournaments open to young Filipinos to compete in various battles across basketball, dance, music, art and style – in celebration of the game and culture of basketball at the Titan Love Court, BGC from November 4th onwards. More information on Battle Force Manila can found on https://www.titan22.com/blog/post/nike-battle-force-manila/.

The Titan x Nike Pop-up store is open Mondays through Sundays, from 11am to 10pm.

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Look: La Salle, Ateneo players wearing Nike Air Force 1s

Lifestyle, Sports

In celebration of the iconic sneaker’s 35th anniversary, members of the Ateneo Blue Eagles and De La Salle Green Archers wore classic colors of the shoe as they arrived for their much-anticipated match to end Round 1 of the UAAP Season 80 men’s basketball tournament.

Ateneo’s Thirdy Ravena, Mike Nieto, Matt Nieto, Anton Asistio, and Tyler Tio wore white Air Force 1 sneakers when they arrived at the Mall of Asia Arena, while La Salle’s Ralph Tero, Andrei Caracut, Kib Montalbo, Santi Santillan, and Justine Baltazar wore their own pairs of the classic sneaker.

Nike unveiled the NBA connected jerseys and they’re super awesome

Sports
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Nike.com

Official release

Ushering in a radical evolution of the fan experience, NIKE, Inc. and the NBA today unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams.

“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernizing the look of the game to revolutionizing how fans can be a part of it, we can’t wait for the season to start.”

“Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA Commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”

Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.

To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone. These jerseys become available online globally on Sept. 29, rewarding the game’s fans with a revolutionary experience that creates a new point of connection between fans and the game.

“In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”

 

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Nike and the NBA also unveiled the third of four core team uniforms – the Statement Edition, inspired by teams’ desire to make a bold statement the moment they step on the court. Nike’s designers worked with the teams and the brand’s roster of athletes to create new and updated uniforms for this third edition.

The Statement Edition uniform follows the earlier unveiling of the Association and Icon Edition uniforms. As previously announced, the home teams will determine which uniforms to wear at their games. The fourth team edition will be released later this year.

In addition to the new uniforms, Nike and the NBA debuted the Nike Therma Flex Showtime Warm-up Jacket,the first on-court warm-up jacket with a performance hood. Celebrating the style of the game, Nike designers refreshed a beloved apparel staple into a new performance product for athletes on and off the court.

The jacket, created with new Nike Therma Flex fabric, helps athletes maintain the right body temperature during pregame warm-ups and downtime during a game – a critical element for peak performance. Developed with input from top NBA athletes, the reimagined hood allows for optimal vision, hearing and warmth, delivering a greater intersection between performance and style – a key request from NBA athletes.

The Nike NBA Connected Jersey is available exclusively online starting Sept. 29, and the Nike NBA uniforms and Nike Therma Flex Showtime Warm-up Jacket will debut on-court on Sept. 30, the start of the NBA preseason. All Statement Edition jerseys will be available at retail on Nov. 20, and will begin being worn on-court on Nov. 25.

Nike caps LeBron James’ Manila tour with Soldier 11 ’Silver Bullet’ colorway

Lifestyle, Sports

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With the Air Max 97 being one of the most iconic Air Max sneakers in Nike’s history, the Swoosh is honoring LeBron James’ visit to Manila by releasing the Zoom Soldier XI in one of its first and original colorways, , the ‘Silver Bullet.’

The Air Max 97, which is also celebrating its 20th anniversary this year, in one of its most famous OG colors is the inspiration for this latest version of the Soldier XI.

This iteration of LeBron’s go-to shoe for the 2017 championship series features reflective accents, a metallic silver upper together with some hints of red, white, and black on the collar, heel, midsole and outsole while maintaining that superior lockdown and responsiveness enabled through the Zoom Air units when worn on the court. It will ignite speed and power to unleash your ultimate game.

The Soldier XI ‘Silver Bullet’ is the third and final of the limited shoe launches tied to the LeBron James Tour Manila 2017.

Serving as the perfect send-off for the King as he departs Manila, the shoe is set to release in limited quantities exclusively on Sunday, September 3 at Nike Park Fort at 11AM. First come, first served.

The shoe will be released in limited quantities and will retail for P7,195.

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New Nike Kobe A.D. examines psychology of color

Lifestyle, Sports

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Kobe Bryant’s Mamba Mentality encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between color, attitude and emotion.

The all-new, mid-top KOBE A.D. shoe applies Bryant’s intrigue of how color personally affects him to a five-shoe collection illuminating the origins and depth of his unyielding quest for improvement.

Tenement Court-inspired Nike React Hyperdunk to be released August 19

Sports

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Filipino basketball dreams start in the streets, in the cement courts and make-shift backboards found in just about every corner of this hoops-crazy country. It’s in those under the radar pickup games where the next basketball star is born.

These games are at their fiercest at the Tenement Court Taguig – rough, rugged and hidden by towering concrete structures on all sides. Housing a thousand families inside, this mass housing project that has deteriorated with time comes alive every time a basketball thumps on the pavement.

Also read: Nike pays homage to Manila, 5 other cities with ‘HyperFam’ collection

This striking basketball environment in the urban concrete jungle inspired Nike to create a limited edition Hyperdunk 2017 for Manila that features its latest cushioning breakthrough, Nike React. Born from thousands of hours of testing, this latest foam cushioning foam reacts quickly with each step and bounces to its original state, giving Filipino streetball players that consistent underfoot feel, game after game – helping them go further and longer than ever on Manila’s concrete courts.

One of six shoes representing New York, Chicago, LA, Beijing and Madrid in the Nike Basketball HyperFam collection, the Nike Hyperdunk 2017 Manila highlights the Tenement’s iconic look in its all-gray upper and concrete-style midsole.

Thanks to the all-new Nike React technology in the shoe’s midsole, the feel of the shoe provides a surprising combination of comfort, support, and responsive energy return that suits the Pinoy style of play on Manila’s concrete street courts. The colors and graphics used on this special edition shoe reflect Manila’s unique game and competitive playground.

The Nike React Hyperdunk 2017 ‘Manila’ will be released exclusively at Titan Two Parkade in Bonifacio Global City Taguig on August 19 and on Titan22.com for a retail price of P6,745.

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Why the Nike React Hyperdunk 2017 Flyknit is better than its predecessor

Lifestyle, Sports

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Nike’s React technology is the brand’s latest innovation when it comes to shoe cushioning. The revolutionary foam is lightweight, responsive and durable, making it easier for athletes to manuever and perform better.

One of the first shoes to incorporate the React is the Nike Hyperdunk 2017 Flyknit, which was worn by Draymond Green in the Golden State Warriors’ title run earlier this year.

I was lucky to have received a pair of the Nike React Hypedunk 2017 Flyknit before the local release during a media trial runs which was set up by Nike Philippines at the Titan Love Court. Several media members and I got the chance to break in the shoes, along with Nike athletes Gabe Norwood, Kiefer Ravena, LA Tenorio and Scottie Thompson.

I was really looking forward to these new Hyperdunks and the React technology that came with it because I own a pair of the 2016 model, which I also got from an event before. The 2016 Hyperdunk Flyknit became my go-to basketball shoe and I was pretty satisfied with its performance.

But when I got to try on and play in the Nike React Hyperdunk 2017, that all changed. Even basketball stars Norwood, Ravena, Tenorio and Thompson were pleased with shoe’s performance.

Aesthetic-wise, the Flyknit upper in the 2017 Hyperdunks looks more premium and sleeker than in the 2016 model. I love the adjustments they made to the Flywire eyelets as well, because that was my main concern when it came to the previous verson — I had a tough time tightening and loosening the laces.

The latest Hyperdunks are powerful and more durable. It provides better support and there’s a lot more bounce (I guess that’s because of the React technology). The one feature I really loved lies at the bottom of the shoe. The traction is insanely impressive, almost similar to the traction on the Kyrie 3, which I also did a review on several months back. I like to be quick on my feet and be able to change direction without sacrificing speed, and the shoe does great with quick and sharp cuts.

Also read: How to become as explosive as Kyrie Irving in 5 weeks

There are a few other differences between the 2016 model and this version of the Nike React Hyperdunk 2017 Flyknit, so I made a short video comparing the two:

 

Overall, Nike did a great job on the Nike React Hyperdunk 2017 Flyknit. I’ve already used it on both indoor and outdoor courts, no problem whatsoever. The React tech performs great and the traction is phenomenal. This may just become my new go-to basketball shoe. Looking forward to the different colorways this comes out in.

You can cop the Nike React Hyperdunk 2017 Flyknit at Nike stores and Titan branches nationwide starting August 3 for P8,095.

 

Here are some photos of the 2016 and 2017 models of the Nike Hyperdunk Flyknit

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WATCH: Norwood, Tenorio, Ravena and Thompson talk about the Nike React Hyperdunk 2017 Flyknit

Lifestyle, Sports

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Nike recently unleashed its newest cushioning technology called React in the Nike Hyperdunk 2017 Flyknits.

Before the official release of the shoes here in the country, Nike Philippines hosted a fun mini tournament so members of the media could try on and get a feel of the new Hyperdunks.

PHOTOS: Media trial runs of Nike React Hyperdunk 2017 Flyknit

The shoes were great right out the box and performed pretty well on the Titan Love Court. The shoe’s durability and the reaction to sudden lateral movements is better than the 2016 model.

Gilas players Gabe Norwood and Kiefer Ravena and Barangay Ginebra’s LA Tenorio and Scottie Thompson were also able to give the Nike React Hyperdunk 2017 Flyknits a run and here’s what they thought about it:

(Photos from Nike Philippines)