The Champion’s Choice: Nike React Hyperdunk 2017 Flyknit

Lifestyle, Sports

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Worn by champion Draymond Green, the Nike React Hyperdunk 2017 Flyknit delivers comfort, support and the responsive energy return of all-new proprietary Nike React cushioning platform.

Since its debut in 2008, the Hyperdunk has become the epitome of Nike Basketball design. In each of its iterations, the silhouette has simultaneously flexed fresh innovation and stood as the brand’s purest expression of a basketball shoe. The Nike React Hyperdunk 2017 Flyknit extends the legacy, advancing the proposition with a sleek, minimalistic aesthetic approach that result in a modern take on a classic look.

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What is Nike React?

Lifestyle, Sports

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Nike React is part of Nike’s cushioning revolution, redefining what’s possible with foam and other cushioning platforms — such as Nike Air VaporMax and Nike Zoom Vaporfly 4% featuring ZoomX — to deliver options for every athlete.

Foam can be lightweight. Or it can be resilient. But usually it can’t be both of these things and durable. And that hurdle was the impetus for Nike’s innovation teams, including cushioning experts and chemical engineers, to come together to develop a foam that could offer not just two of those benefits, but all three at once. The result is Nike React, Nike’s latest cushioning innovation and a significant breakthrough in footwear foam.

Can’t debate this: Kevin Durant’s a champ

Lifestyle, Sports

Many have questioned Kevin Durant’s tenacity, leadership and winning ways. One thing that can’t be debated: he’s a world champ.

Durant finally won his first NBA title after the Golden State Warriors defeated the Cleveland Cavaliers in Game 5. KD bagged Finals MVP after averaging 35.2 points, 8.4 rebounds and 5.4 assists to lead the Dubs to their second title in three years.

Here’s a look at Nike Basketball’s new KD spot, “Debate This,” timed to Game Five’s buzzer.

KD10 drops in PH on June 5

Lifestyle, Sports

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Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory.

Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed.

Gilas Pilipinas to wear limited edition LeBron 14 ‘Agimat’ for SEABA

Lifestyle, Sports

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Filipino culture is rich in myth and magic. Even until today, many Filipinos believe in charms, amulets and talismans that offer good fortune, protection and sometimes, superhuman strength.

This Pinoy belief in spirit and divine power inspired Nike to create a limited edition LeBron 14 signature shoe, called Agimat. The LeBron 14 is the latest in LeBron James’ signature basketball shoe line, which features a midsole cushioning system that makes it not just the sleekest but also fastest LeBron shoe to date.

Look: Nike Air Max Day Collection 2017

Lifestyle

Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun.

It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.

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On March 26, 2017, we observe Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.

FIBA signs 11-year partnership with Nike

Lifestyle, Sports
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FIBA President Horacio Muratore (centre) poses with the trophy of the FIBA Basketball World Cup and is joined by – back row (from left to right): Craig Zanon, Vice President and General Manager of Nike Global Basketball; Lynn Merritt, Vice President of Nike Global Basketball Sports Marketing; LeBron James (USA); Giannis Antetokounmpo (GRE); FIBA Central Board Members Jim Tooley (USA Basketball CEO/Executive Director) and Michele O’Keefe (Canada Basketball President and CEO); front row (from left to right): Lindsay Whalen (USA); Kyrie Irving (USA); Marc Gasol (ESP); Paul George (USA).

 

FIBA, the International Basketball Federation, and world leading sports apparel brand Nike, on Monday announced the signing of an 11-year (2017-2027) commercial agreement covering FIBA’s Senior Men’s, Women’s and Youths’ flagship national team competitions.

It is a natural partnership between the number one basketball brand in the world and the sport’s governing body, which counts 213 National Member Federations all around the globe.

The agreement, which comes into effect during the year that sees the launch of FIBA’s Competition System 2017+, underlines FIBA and Nike’s desire to collaborate in order to grow basketball worldwide, focusing on the leading official competitions such as the FIBA Basketball World Cup and the Continental Cups.

Nike, the number one sports brand in the world, will benefit from long-term global marketing rights related to the major FIBA national team competitions. FIBA’s ambitions to grow the game will be supported by Nike contributions in the areas of promotion, marketing communication and the engagement of top players and ambassadors. In a first phase, the related activities will focus on the FIBA Basketball World Cup 2019 in China. Together, FIBA and Nike strive to build the FIBA Basketball World Cup into an outstanding global sports property.

Craig Zanon, Vice President and General Manager of Nike Global Basketball, said: “We are very excited about this partnership with FIBA. FIBA represents the highest level of international basketball competition, and Nike is committed to using our unmatched global reach to help foster player development and inspire fans around the world.

“We are honoured to have helped ignite a powerful culture of basketball in China. Chinese basketball fans’ passion and appetite for the game promise to make the FIBA Basketball World Cup 2019 a marquee global event.”

Speaking about FIBA’s Competition System 2017+, Lynn Merritt, Vice President of Nike Global Basketball Sports Marketing, said: “With this increased schedule and new emphasis on the international game, we look forward to helping connect fans to the energy and inspiration of their national teams and players.”

Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member, said: “This is a memorable day for FIBA as we team up with Nike, THE basketball brand by excellence. FIBA has already enjoyed the privilege of working with Nike, who is the Founding Partner of 3×3, our ever-growing and popular urban discipline. We look forward to this long-term partnership and it helping us grow the game globally, thanks to the unrivalled popularity as well as worldwide presence that Nike has to offer.”

Nike becomes a FIBA Partner in the sports apparel (clothing, footwear and accessories) product category. As such, it has sponsorship rights for all Men’s and Women’s editions of FIBA’s competitions for the 2017-2027 period, including FIBA Basketball World Cups (2019, 2023 and 2027) and their Qualifiers, FIBA Women’s Basketball World Cups, FIBA Continental Cups and their Qualifiers, FIBA Olympic Qualifying Tournaments, FIBA U17 and U19 Basketball World Cups.

The advertising and promotional use of Nike’s marks and imagery at these competitions will include the prominent presence of the “swoosh” branding on the court, the integration of its branding across online and in-arena content as well as the provision of uniforms for on-court officials and volunteers.

The agreement also sees Nike become the title partner for FIBA’s World Rankings – one of the most visited sections on FIBA.com, with countries ranked based on the performances of their national teams – renaming it Nike FIBA World Rankings.

Additionally, Nike will have the Licensing Rights to develop, distribute and sell a range of Celebration products and footwear.

Nike launches Nike Training Club classes in Manila

Events, Lifestyle

Nike enables Filipinos to get active and start training with Nike Training Club (NTC) classes in Manila.

Starting March 4, NTC classes will be held every Wednesday at 8:30 p.m. and every Saturday at 10:30 a.m. at Kerry Sports Manila in Bonifacio Global City, enabling Filipinos to train with the best athletes and trainers using globally designed workouts to reach their individual fitness goals, catering to all fitness levels from beginner to advance.

“Progress is what separates exercising from training,” says Patrick Reyes, Country Marketing Manager, Nike Philippines. “Exercise is doing the same thing over and over and expecting results. Training is an adaptive plan that moves you toward your goal, no matter what that goal is. NTC enables you to train with a purpose and a goal with the best of Nike.”

Athletes can register for the NTC Classes at http://www.nike.com/manila. Athletes who attend NTC Classes during the month of March will be issued an NTC Passport, which will enable them to accumulate stamps to unlock exclusive Nike rewards.

Each area of focus within NTC requires specific training and expertise. NTC Strength aims for athletes to move more weight than their body weight alone, while NTC Mobility emphasizes moving well to perform your best, and NTC Endurance is designed to keep the heart rate up to improve the ability to work-out at a higher intensity level for a longer time period.

NTC trainers

NTC trainers Lian Melegrito, Tanya Aguila, and Trish Ayson who were trained by Nike’s Global Master Trainers, will be leading the NTC Classes.

Lian Melegrito

Lian competed as a member of the U.P. Pep Squad and was also part of the Philippine National Team for Cheerleading. She graduated Cum Laude with a Bachelor’s Degree in Sports Science and joined 360 Fitness Club as a strength and conditioning coach, personal trainer, and group exercise instructor. In 2015, she got an international certification as a Body Jam advance instructor from Les Mills Asia Pacific and recently earned her certification as a Personal Trainer from the National Academy of Sports Medicine. Lian hopes to encourage everyone to find their inner athlete through NTC.

Tanya Aguila

NTC’s mobility expert, Tanya is an internationally certified Yoga teacher and founder of ONELIFE, a Pilates-based studio that has been consistently ranked amongst the top boutique fitness studios in the country. She is the first Balanced Body Bodhi Suspension Training Educator in Manila and is currently working towards becoming a Polestar Pilates Educator for the Philippines. Tanya believes that when one transforms one’s body, one changes their life.

Trish Ayson

As NTC’s endurance expert, Trish is both a business woman and a competitive athlete. She co-founded HIIT Philippines, is a certified coach of the American Council of Exercise, and is a Precision Nutrition Coach. She’s also a pioneer member of Girls Got A-Game, an organization that empowers underprivileged women through sport. Trish’s goal is to enrich Filipino lives one workout at a time.

Come out of nowhere: How to become as explosive as Kyrie Irving in 5 weeks

Lifestyle, Sports

Even though I’m a die-hard for the purple and gold, I’ve been a mini fan of Kyrie Irving since he entered the league.

For one, he’s got great handles. For a guard like me it’s fun watching his highlights and how he breaks down and humiliates the players guarding him with his fancy dribbling. Another reason why I love his game is because he’s very creative in scoring and creating his own shot. For someone who’s not that tall, I rely on my speed to one up my opponents. In the same sense, Kyrie also uses his quickness to his advantage to outsmart his defenders.

The Nike Kyrie 3 complements Irving’s playing style the same way beer complements pizza. A while back I wrote how amazing the look and feel of the Kyrie 3 is.

How to train like Kyrie Irving

Lifestyle, Sports

First published on Sports Illustrated Philippines

Kyrie Irving is a world champion and bonafide NBA superstar. Kids look up to him because he’s a great scorer and can handle the ball with creativity and quickness.

The latest release off his signature show line, the Nike Kyrie 3, was built to handle Irving’s explosive and flashy playing style.

Yes the shoes are a tool to help Irving move better on the court, but it’s really about the work he puts in behind the scenes that make him become a great basketball player.

During one of our Kyrie Challenge training sessions on January 21, coach Yuri Escueta emphasized the importance of repetition, mastering basic exercises and dribbling skills to become as explosive as the Cavaliers superstar.

“More on repetition of the exercises para lumakas yung muscles. Yung explosiveness mo makukuha mo sa quad muscles mo, sa hamstrings, sa legs and sa core mo. Pag lumakas siya mas magiging explosive ka,” said Escueta.

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We put the Kyrie 3 to the test throughout our workouts, and so far I can say the shoes are great for players who rely on their speed and ball handling, because it’s got amazing traction and responds well to quick attacks and unpredictable lateral movements.

So apart from wearing the shoes, if you want to become as explosive as Kyrie Irving you have to work on the same execrises he does that concentrate on explosiveness.

Here’s the complete 45-minute Kyrie Irving workout, taken from the Nike+ Training Club app.

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Warm-up

  • 20 knee hugs
  • 20 dynamic quadriceps stretch (alternating)
  • 10 hip cradles (alternating)
  • 30 a-skips
  • 30 lateral shuffle
  • 30 carioca
  • 20 reverse lunge reaches
  • 20 hip lifts
  • 20 hip lift march (alternating)

Lower body strength (3x)

  • 10 kettlebell front squats (heavy weights)
  • 12 dumbbell step-ups (alternating)
  • 8 lateral bounds

Core (2x)

  • 30 high plank shoulder taps
  • 20 pendulum legs

Upper body strength (3x)

  • 8 three point dumbbell rows (left arm and right arm)
  • 10 pull-ups
  • 16 T push-ups

Finisher

  • 50 run in place
  • 40 mountain climbers
  • 30 stance switches
  • 20 quick feet in and outs
  • 10 lateral jump burpees

Cool-down

  • 10 lateral hip openers
  • 1 min. kneeling quadriceps stretch (each for left and right leg)
  • 30 sec. figure four stretch (each for left and right leg)
  • 30 sec. side lying T stretch (left arm)
  • 1 min. lower back stretch (left side)
  • 30 sec. side lying T stretch (right arm)
  • 1 min. lower back stretch (right side)
  • 30 sec. dynamic chest stretch

Photo from Cavs/Twitter