What you need to know about the Nike Hyper Court

Sports

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1. WHAT IS NIKE HYPER COURT?
– Nike Hyper Court is an on-court interactive experience, powered by Google that unlocks exclusive basketball content, through free data, to inspire ballers across the city to take their game to the next level.
– Through Nike Hyper Court, Filipino ballers gain free access to exclusive content that includes training drills, elevated member activities and the best of Nike global basketball content.
– Nike Hyper Court, powered by Google, is a joint initiative between both brands for the first time in bringing access of videos and contents relevant to sports where data access can be scarce, resulting in slow or disruptive content access.

2. HOW DOES THE TECHNOLOGY POWERED BY GOOGLE ENABLE NIKE HYPER COURT IN A UNIQUE WAY?
– The Google technology eliminates the need for high speed data connectivity and enables ballers to watch YouTube content on the designated courts. This is an original project developed for the Philippines and the first time the technology has been used anywhere in the world.
– Nike Hyper Court, powered by Google, helps break down connectivity and data barriers – a prevalent challenge for the youth in Manila with limited data connectivity.

3. HOW DOES NIKE HYPER COURT WORK?
– Nike Hyper Court content is streamed via high-speed platforms enabled at every designated Nike Hyper Court using Google technology.
– Ballers at the Nike Hyper Court simply need to connect their smart phones to the local network via the Nike Hyper Court wifi and sign up when prompted.
– These ballers will then be able to access exclusive training videos, coaching tips and athlete content.
– The Nike Hyper Court experience is complemented with physical coaching / training sessions on a periodic basis to enhance the ballers’ learning experiences.

4. HOW DID NIKE TEAM UP WITH GOOGLE ON NIKE HYPER COURT?
– Nike saw an opportunity to team up with Google to provide a unique application of their technology paired with exclusive Nike basketball content.
– Nike Hyper Court provides an avenue for youth in the Philippines to raise their game by providing access to exclusive inspirational and interactive training and content through the power of mobile.

5. IS THIS AN EXCLUSIVE PARTNERSHIP AGREEMENT BETWEEN NIKE AND GOOGLE?
Nike and Google have teamed up to develop a unique technological solution bringing Nike Hyper Court to life. We don’t have further details to share about the agreement.

6. WHAT KIND OF CONTENT WILL BE ACCESSIBLE FOR USERS AT NIKE HYPER COURT?
– The content accessible through Nike Hyper Court is designed with a hyperlocal approach with the help of experienced and credible coaches, where some of the features will include the following:
• Athlete-inspired drills and training programs for different types of ballers. For example:
• Programs based on power, quickness and versatility on court
• Skill-enhancing tutorials in the areas of shooting, passing, handles and defense
• The best of Nike inspiration, innovation and enablement content
• Exclusive Nike athlete content

 

7. HOW IS NIKE HYPER COURT DIFFERENT TO NIKECONNECT?
– NikeConnect is an app used by scanning a chip in the NBA jerseys with a smartphone to access Global Nike contents for fans and consumers to tap into the game on and off the court with contents encompassing performance, culture, innovation and inspirational aspects of the game; whereas with Nike Hyper Court users simply connect their smartphones to Nike Hyper Court directly on site, at designated basketball courts to access mainly training-related contents to raise one’s game.
– NikeConnect can be accessed anywhere whereas the Nike Hyper Court is only accessible at designated courts.
– The NikeConnect requires access to data whereas the Nike Hyper Court is powered by Google technology, eliminating the need for high-speed data connectivity.

8. WHERE WILL NIKE HYPER COURT BE AVAILABLE?
– The Nike Hyper Court will be launched in five Barangays around Manila during this holiday season:
• Titan Love Court, BGC – LeBron James Court
• Ususan Court, Taguig – Kobe Bryant Court
• Comembo Covered Court, Makati – Kevin Durant Court
• Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
• YCL Covered Court, Quezon City – Kyrie Irving Court

9. HOW MANY USERS WILL BE ABLE TO CONNECT TO THE NIKE HYPER COURT AT A SINGLE TIME?
Under optimal circumstances, Nike Hyper Court can serve up to 60 people at one time, per court, which allows steady streaming of contents and videos.

10. WILL USERS NEED TO DOWNLOAD THE NIKECONNECT APP TO USE NIKE HYPER COURT?
No, as the two are different from a functional and technologically-driven perspective.

11. WHY WAS ARTIST / ILLUSTRATOR ARTURO TORRES PICKED TO DESIGN THE ATHLETE MURALS ON COURT?
– Arturo Torres is renowned for working on illustrations for New York Times bestseller Shea Serrano’s “The Rap Year Book: The Most Important Rap Song From Every Year Since 1979 Discussed, Debated and Deconstructed”. It featured more than 150 of Torres’ drawings – a blend of photorealism, as well as youthful and lively 1980s cartoons.
– With a blend of his artistic craft and tonality – vibrant and youthful – as he dimentionalizes each athlete’s life-size personality to match the murals’ scale, Torres was approached to illustrate and express his vision for Nike Hyper Court with such talent and vision that resonates with basketballers in Manila and around the globe, in addition to his familiarity with the sport while playing basketball in high school.

12. WHAT IS THE INSPIRATION AND DESIGN ARTURO TORRES HAD IN MIND TO BRING TO THE COURTS AND BALLERS IN MANILA
– Arturo wanted every single drawing to have something that represented the athletes in a way, nostalgically paying homage to his roots and affiliation towards comic-book style illustrations.
– For KD, he focused on capturing the high energy and versatility KD has in every game he plays.
– For Kyrie, he was inspired by how fast the athlete can move around players and that comes through with the wind depicted going past him in the illustration.
– Lebron James was depicted to intentionally draw parallels to the fictitious God of Thunder comic character, Thor. Hence, the lightning to amplify the effect, coupled with the athlete depicted “flying”.
– For Kobe, Torres honed in on the athlete’s ball-handling skills and his ability to remain calm in all scenarios during game-play. Hence, the depiction of smoke at the bottom of the mural.
– For Westbrook, he draws on the fiery, passionate emotion the athlete brings to the court, depicted through fire and lava.

13. WILL THERE BE MORE COURTS AROUND THE PHILIPPINES / GLOBALLY WITH THE NIKE HYPER COURT INNOVATION IMPLEMENTED?
Yes, there are plans to launch more courts in the near future.
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Nike Hyper Court offers Filipino ballers basketball training and content at no cost

Sports

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In a city where basketball is the pulse and access to data and training is limited, Nike is launching Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data, to inspire ballers across the city to take their game to the next level.

Turn up to one of the initial five courts across Manila and ballers can connect to Nike Hyper Court and gain free access to content, powered by Google technology, that includes training drills, elevated member activities and the best of Nike global basketball content.

Related: What you need to know about the Nike Hyper Court

“The passion for basketball in Manila is unlike any other city in Asia. We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport. Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” said Nike Southeast Asia & India Senior Marketing Director, Bulbul Khera.

“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.

The content is designed with a hyperlocal approach with the help of experienced coaches. Features include drills and skills training programs addressing power, quickness and versatility tailored for different types of players, all delivered through a program that learns and makes recommendations from continuous user interaction.

 

Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the design of Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.

“I want the kids that play on these courts to know that they can be like the superstars I’ve drawn. Sure you have to put in the work, but no one can tell that you can’t do something. With Nike Hyper Court you can go out there and prove them wrong – to anyone that’s ever said no to you,” said Torres.

The first five courts are launching this holiday season:
1. Titan Love Court, BGC – LeBron James Court
2. Ususan Court, Taguig – Kobe Bryant Court
3. Comembo Covered Court, Makati – Kevin Durant Court
4. Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
5. YCL Covered Court, Quezon City – Kyrie Irving Court

WATCH: NBA LIFE episode 1 ‘Fashion Face Off’

Lifestyle, Sports

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The NBA has began a new series entitled NBA LIFE which features lifestyle and off the court content so people can enjoy and see a different side of the NBA. The series takes us through the top fashionistas, mascots and iconic pre-game rituals in the NBA today.

The first episode of NBA Life is “Fashion Face Off” which circles around the fashion style in the NBA and lists the top five best dressed players who are killing it on and off the court.

LeBron James, Russell Westbrook named NBA Players of the Month for February

Sports

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The Cleveland Cavaliers’ LeBron James and the Oklahoma City Thunder’s Russell Westbrook today were named the Kia NBA Eastern and Western Conference Players of the Month, respectively, for games played in February.

The Cavaliers were 9-1 with James in the lineup in February (9-2 overall) as the 32-year-old forward averaged 25.9 points (third in the East), 10.6 assists (second in the East) and 7.2 rebounds. He shot 63.7 percent from the field (second in the conference) and 56.8 percent from three-point range (fourth in the conference), his highest percentages for any month this season.

James scored at least 20 points in eight of his 10 games and dished out 10 or more assists six times on his way to averaging the most assists for any month in his 14-year career. During a 111-104 victory against the New York Knicks on Feb. 4, James became the youngest player in NBA history to reach 28,000 points.

Westbrook averaged a triple-double of 33.4 points (first in the NBA), 11.0 rebounds (tied for fifth in the West) and 10.0 assists (fifth in the NBA) as the Thunder went 7-4 for the month, including wins over the Cavaliers, Memphis Grizzlies and Utah Jazz. The 28-year-old guard posted six triple-doubles to improve his league-leading total to 30.

Oscar Robertson (41 in 1961-62) and Wilt Chamberlain (31 in 1967-68) are the only players to record more triple-doubles in a season than Westbrook, who leads all active players with 67 for his career. In a 110-93 win over the Los Angeles Lakers on Feb. 24, Westbrook became the third player in the last 40 years to tally at least 17 points, 17 rebounds and 17 assists in a game, joining Magic Johnson (1989) and Rajon Rondo (2012).

Here is a closer look at February for James and Westbrook:

LeBron James, Cleveland Cavaliers

  • Feb. 6 @ Washington: Dished out a career-high 17 assists and scored 32 points in a 140-135 overtime victory against the Wizards.
  • Feb. 11 vs. Denver: Tallied 27 points, 12 assists and five rebounds in a 125-109 win over the Nuggets.
  • Feb. 23 vs. New York: Recorded a triple-double with 18 points, 15 assists and 13 rebounds in a 119-104 win over the Knicks.

Russell Westbrook, Oklahoma City Thunder

  • Feb. 3 vs. Memphis: Finished with 38 points (17-of-17 free throws), 13 rebounds and 12 assists in a 114-102 win over the Grizzlies.
  • Feb. 9 vs. Cleveland: Posted 29 points, 12 rebounds, 11 assists and four steals in a 118-109 victory against the Cavaliers.
  • Feb. 28 vs. Utah: Made six three-pointers and finished with 43 points, 11 assists and 10 rebounds in a 109-106 win over the Jazz.

Other nominees for the Kia NBA Eastern and Western Conference Players of the Month were Boston’s Isaiah Thomas, Golden State’s Klay Thompson, Houston’s James Harden, the LA Clippers’ Blake Griffin, Miami’s Goran Dragic, Minnesota’s Karl-Anthony Towns, Toronto’s DeMar DeRozan, Utah’s Gordon Hayward and Washington’s John Wall.

Photo from NBA/Twitter

Harden vs. Westbrook: MVP debate just got tougher

Sports

Have we ever seen a tighter MVP race than the one we’re witnessing now between Russell Westbrook and James Harden?

Today, the two squared off when the Thunder visited the Rockets.

Both Westbrook and Harden exploded in their own ways, but in the end Houston escaped with a 118-116 victory thanks to a game-clinching play from The Beard.

The final tally?

Harden: 26 points, 8 rebounds, 12 assists, 1 steal, 1 block, W

Westbrook: 49 points (8 3FG), 8 rebounds, 5 assists, 2 steals, L

Who do you think will win the MVP plum this season? Tough choice, I know.

Photo from NBA/Facebook

Eight 50-point games in the NBA this season

Sports

This season has been crazy. After Jimmy Butler dropped 52 against the Hornets the other day, a total of eight 50-point games have been registered in the 2016-17 season — tying an NBA record.

Here’s the list of players who have reached the 50-point mark this season:

  • Anthony Davis: 50 points, 15 rebounds, 5 assists, 5 steals, 4 blocks (October 26)
  • Russell Westbrook: 51 points, 13 rebounds, 10 assists (October 28)
  • Klay Thompson: 60 points (December 5)
  • John Wall: 52 points, 8 assists, 3 steals (December 6)
  • DeMarcus Cousins: 55 points, 14 rebounds (December 20)
  • Isaiah Thomas: 52 points (December 30)
  • James Harden: 53 points, 17 assists, 16 rebounds (December 31)
  • Jimmy Butler: 52 points, 12 rebounds, 6 assists (January 2)

Triple double #50 for Russell Westbrook

Sports

Westbrook never stops.

The OKC star had another monstrous performance in the Thunder’s 114-101 win over the Phoenix Suns.

Westbrook notched his 13th triple double of the season after scattering 26 points, 22 assists (!!!!) and 11 rebounds.

He became the first player with a 25-point, 20-assist triple double since Magic Johnson on November 28, 1988.

Westbrook has now 50 career triple doubles.

Here’s the triple double scoreboard so far this season:
Russell Westbrook 13, Rest of the NBA 17

Here’s a bonus highlight from Russ:

Westbrook drops 27-18-14

Sports

27 points, 18 rebounds and 14 assists.

Russell Westbrook hit us again with another triple double today — his third in as many games.

This time he did it against Porzingod (21 points, 5 rebounds, 5 blocks) and the Knicks.

Westbrook has already registered eight trip-dubs this season, and we’re only 19 games in.

I’m glad he’s on my fantasy team. #LetRussBeRuss

Watch the highlights of his performance vs. the Knicks: